Welcome to theMailingPros.com

 

      Personal or Customer                  Geographic Target*     

      Age                                          Radius Search
      Income                                     House Type
      Gender                                     Median Income
      Marital Status                             Median House Value 
      Presence of Children                   Household with Children
      Age of Children                          Year Home Built  
      Gender                                     And More...
      Length of Residence 

       *More about Geographic Targeting 

       Target•Direct™ is a software program that allows our mailing list technician to search

       any geographic area from a single point or address and extract addresses in a radial

       pattern from the central point. Minimum quantities of 200 or more at no charge.    

 

Choosing the correct mailing list is critical to the success of a direct mail campaign. Industry experts say that the mailing list accounts for approximately 60% of a mailing's success. The first step in selecting a good direct mail list is to understand mailing list terminology. Here is a list of terminology frequently used in the mailing list industry:

List Selection - Using criteria such as age, income, homeownership, etc. to create a targeted mailing list.

Counts - This is the number of addresses that fit your selection criteria.

Compiled List - Any direct mail list created from the compilation of public sources such as phone books, deed information, directories, newspapers and courthouse records.

Specialty Mailing List - Through our extensive network of list brokers, we have access to thousands of specialty lists such as boat owners, medical, schools, new construction, pre-screened credit. We can even get subscriber lists for magazines and membership lists for organizations. Call us and we will help you get a great list of prospects for your mailing.

Consumer Mailing List - A compiled mailing list of consumers. Typical selections include geography, income, age, homeowner/renter and children present in household.

Business Mailing List - A compiled mailing list of businesses. Typical selections include geography, type of business, revenue and number of employees.

Occupant Mailing List - These inexpensive lists are perfect when you want to saturate a market of any size. Occupant lists include all the addresses in a geographic area. The occupant mailing list you order will contain the address, city, state, and ZIP+4 but not the name. The files are addressed to Current Resident.

House List - A mailing list compiled of those who have previously purchased from your own company. This would be your customer base.

One Time Use Mailing List - Unless specified otherwise, most mailing list rentals are for a single use. It is understood that the mailer will not use the names on the direct mail list more than one time without prior approval of the mailing list owner.

Sample Mail Piece - Some direct mailing list owners require submission of a sample prior to agreeing to rent their mailing list. This is not required for compiled mailing lists but often required for specialty mailing lists.

List Cleaning - The process of updating a mailing list by correcting and/or removing a name because it is no longer correct.

Merge-Purge - Combining two or more mailing lists while simultaneously eliminating duplicate names.