Budget & Reinvestment 
| Budget & Reinvestment |
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The First Step in Developing a Consistent & Profitable
Direct Mail Marketing Campaign
 Direct mail is not the only means of establishing control of a market place, but it is highly effective for real estate agents. It gives an agent a precise means of reaching small target areas and groups without breaking the bank. And it can start at whatever level the agent’s budget will allow. When the sales start to grow, the direct mail budget can grow accordingly. Used consistently a professional direct mail campaign can be the most economical and effective way of building a secure bank of business. Using a general rule of thumb, your total marketing budget should be between 5% and 12% of your projected annual gross income. Of which 35% to 50% should be used for direct mail marketing. If you’re just starting out, the most important investment you can make is to find as many effective ways of reaching potential customers as you can afford. Look around you, successful agents, successful businesses, successful corporations are consistently “in your face”. Compare it to running for office, if you’re a candidate you need votes, and you need to campaign to get them. How do candidates start?  They establish a Budget They hire a campaign manager and team They print posters, send out mailers, and utilize every form of
advertising and marketing their campaign funds will allow.
The difference however is in the methodology. Never “slam” the competition. Build your own credibility on positive points of difference, not negative rhetoric. Follow the campaign strategy, people are ready to vote for the right candidate...they just need to know who you are and what platform you’re running on. So tell them. Let them know your story. Do it right and the votes will pour in. |
